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ReHome
Service Design, UI/UX
Brief Introduction
ReHome is a platform dedicated to recycling and reuse of uesd furniture. Relying on online app and offline stores, we can create better used furniture services for users, greatly increase the circulation rate of used furniture in Chinese market, and realize secondary use of resources.
Project Background
· Nowadays, with transformation of Chinese consumption concepts and rapid development of e-commerce, the consumption of used products no longer represents "cheapness", but represents a lifestyle that pays more attention to economy, application and environmental protection. In this context, used furniture has a lot of imagination.
· Whether on supply or demand side, used furniture is a huge market. Factors such as population movement, home renovations and so on are stimulating transactions in uesd furniture market.
Research
In order to understand people's attitudes towards used furniture, I made a questionnaire and read many articles about the consumption of used goods in China.
Journey
I interviewed several representative people based on the results of questionnaire, and mapped their feelings when buying and selling and reclaiming used furniture into two journey maps respectively.
journey map - buy&sell
journey map - recycle
journey map - buy&sell
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Market pain spot: "Resource waste"
For a long time, the circulation of domestic used furniture has been mainly offline, with single channels, low circulation efficiency, and difficult circulation.
Trading pain spot: "Poor experience, hard to trade"
Price is not transparent, and trading experience is poor. The number of used furniture available on online trading platform is small and the quality varies. Buyers are often unable to conduct on-site identification of furniture. Large furnitures can only be traded in same city, which is difficult to trade.
Recovery pain spot: "Not professional"
Second-hand goods markets and waste recycling stations are the main channels for furniture recycling. Most of them are self-employed, with insufficient production capacity, small scale, and low recycling efficiency.
Summary:
Used furniture is still a traditional market. From recycling to refurbishment to sale, the transaction link is opaque, the standardization is low, and basic services are lacking, resulting in low circulation efficiency and difficulty in forming scale effects.
Feasibility: "Have demand in market"
1. People's acceptance and demand for used furniture is rising
2. New types of furniture are easier to circulate in the used market.
Furniture manufacturing has accelerated innovation in materials and processes, and new types of furniture are more durable, environmentally friendly, and recyclable, and are gradually becoming the basis for circulation of used furniture.
3. Online trading of used furniture has deep development prospect.
According to "China Used E-commerce Market Insights Report" released by Analysys, since 2017, the penetration rate of active users and mobile shopping in used e-commerce industry has grown rapidly in past few years. People's recognition of online used transactions is gradually increasing.
Competitive Product Analysis
Duozhuayu
IKAL(International Market)
AptDeco
Duozhuayu
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Main Product -- ReHome
According to the results of research, I found that market needs a professional and orderly system to operate, so I designed the brand ReHome, a platform that specializes in used furniture.
System flow chart for buying and selling used furniture:
At the same time, I also noticed that some furniture may not be sold twice because of the serious damage, so I designed a low-price recycling service:
In addition to second-hand furniture, ReHome can also develop its own original furniture brand. So far, the complete service framework of ReHome is like this:
App
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